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Scott Cohen

2012.02.12 cohen
The Future of Communication series

World Fame: inexpensive, high quality, not spam

February 14, 2012 | 00:00

The global education project Knowledge Stream presented a a teleconference with Scott Cohen, the founder of the largest digital content distribution company, The Orchard.  Scott discussed how to use new media in order to win the hearts of billions, and emphasized the practical aspects of this process on the example of the business models of some top music industry stars.

The global education project Knowledge Stream presented a remote lecture by Scott Cohen, founder of The Orchard, one of the largest companies in the world to sell digital content. Cohen's speech, "World Fame: inexpensive, high quality, not spam," was a continuation of the discussion on the future of communication.

On February 13th Scott Cohen, a professor at London Metropolitan University and a member of the British Phonographic Industry, told about how to effectively use new media in order to interest a wide audience in one's projects.  It was not be the first time that Digital October conference had heard proof of technological influences changing business paradigms. To illustrate these new trends, Cohen discussed the road to fame of well-known representatives of the music industry, such as Lady Gaga. Scott focused on the practical aspects of this process, it was therefore made clear how much should be invested in a project and how much to spend in order to get the expected revenue.

The distribution company, The Orchard, was founded by Scott Cohen and Richard Gottehrer in June of 1997.  After 15 years of successful work, there are company offices in 25 countries; The Orchard's catalogue contains more than three million songs.  "There are endless options for a triumphant business model," says Cohen, "and if you cannot think of anything more interesting than the release of one album per year, then you urgently need to change something in your thought-process." What exactly must be changed and in what direction, we will learn on Monday evening in Digital October's conference hall.

POST-LECTURE DISCUSSION PARTICIPANTS

  • Sokolova

    Sonya Sokolova

    moderator, editor and co-founder of the first Russian music site Zvuki.ru. Internet-producer, music journalist

  • Ugrinovich

    Alexey Ugrinovich

    CEO of Dolby CIS LLC

  • Hudolei

    Alexander Khudoley

    Commercial Director of RuTube

  • Timoshov

    Sergey Timoshov

    Art Director of Propaganda nightclub

  •  mg 8891

    Alexander Menn

    Chairman of the board of Soyuz Group Concern

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