Total bg

Dan Ariely

2011.09.27 arieli
The Economics of Happiness series

Technologies of Making Consumers Happy

September 27, 2011 | 17:00

Dan Ariely is a professor of psychology and behavioral economics at Duke University. Dan talked about the results of their experiments and shared positive marketing technologies.

On September 27th at the Digital October Center Dan Ariely gave the following lecture: “Technologies of Making Consumers Happy.” The lecture became the first, opening event of the new educational project Knowledge Stream, which begins in the fall of 2011 at the Digital October Center.

Dan Ariely is a professor of psychology and behavioral economics at Duke University, the author of the bestsellers Predictably Irrational and The Upside of Irrationality. Dan has traveled around the world giving lectures and on September 27th he made his first appearance in Russia.

The presentation took place via teleconference, in English with simultaneous translation. Afterward, a round table was held in the conference hall with participants Anton Suvorov and Ozgur Evren, professors at the New Economic School, and other leading Russian experts in behavioral economics, decision theory, and marketing.

Professor Ariely’s lecture focused on unconventional economic approaches and tools that take marketing to the next level. Dan shared the results of his recent research in the field of behavioral economics and described not only how to sell a product or service, but how to ensure that the buyer has nothing but positive feelings about their decision.

The lecture was attended by marketing specialists, economists, researchers in the decision theory field, psychologists, entrepreneurs looking for new ideas, and numerous admirers of Dan's books.


  • Suvorov

    Anton Suvorov

    PhD, professor at the New Economic School. Areas of interest: behavioral economics, experimental economics, contract theory

  • Evren

    Ozgur Evren

    PhD, professor at the New Economic School. Area of interest: decision theory

  • Degeratu

    Alex Degeratu

    marketing and sales specialist at McKinsey & Company

Event photo gallery


Intellectual partner of lecture