Ross Mayfield

On May 11^th, Digital October center with support of 1C-Bitrix presented a lecture by an internet-entrepreneur who wishes to change the world for the better, Ross Mayfield.

Ross is the Director of Development at SlideShare.com, one of the 200 most visited sites in the world. He is also the president and co-founder of Socialtext, a company that has changed how we imagine the use of social networks within large companies. Mayfield is a pioneer in the development of software that promotes active interaction and integration of a company’s employees in order to increase business efficiency.

Ross Mayfield possesses extensive communicative and business experience: he has worked as an adviser to the Office of the President of Estonia, the Vice-President of Marketing for Fujitsu, and as the President of RateXchange. Today Ross Mayfield is a recognized expert in social marketing communications and a member of the advisory boards of several high-tech startups.

As a part of the Knowledge Stream project, Ross shared his experiences and told about the possibilities and opportunities for the use of social networks in the workplace. A rich array of modern “social” software allows you to simplify communication between employees. The basis of Ross’s concept lies in the principle of accessible information. This is a fundamentally new approach to business management, which allows managers and employees to achieve goals more quickly and efficiently.