Mike Michalowicz

The Economics of Happiness series

In Pumpkin Plan We Trust

March 19, 2013 | 20:00

On March 19, serial entrepreneur and author of the business bestsellers The Toilet Paper Entrepreneur and The Pumpkin Plan Mike Michalowicz spoke at the Digital October center as part of the Knowledge Stream educational project. He did explain how to make a startup into a market leader if one has little money and other resources.

Experts Partners

On March 19, Mike Michalowicz – a businessman who doesn't know what the word "failure" means, spoke by telebridge to Russian entrepreneurs, as well as to those who are only thinking about starting a business.

Mike Michalowicz is only 41 years old, but he has already managed to create three companies, each million dollars worth, and to find his place in business as in Twitter.

His lecture as part of the Knowledge Stream project was a great aid for those who are eager to launch a project with limited resources. Mike compared startup enthusiasts with farmers and talked about a range of "steps" one should follow if he wants to "grow" something valuable in business.

The speaker also explained why revenue and the number of employees in a company are not the most important things during division of the market and provided cases of solving the problems of entrepreneurs from his own practice.