Andy Kessler

On March 20^th the Digital October center held a lecture by Andy Kessler, a successful American entrepreneur and author of bestsellers such as “Running Money” (2004) and “The End of Medicine” (2006). Kessler’s presentation will be part of the project Knowledge Stream and with support of "Alpina Publisher", and belongs to the lecture series “Economics of Happiness”.

Over the past 20 years, Andy has worked as an analyst for investment bankers and venture capitalists in top corporations. In 1996 he founded Velocity Capital Management, which has a high rate of returns: in the period from 1996 to 2001, his company turned $100 million into $1 billion. Mr. Kessler’s rich professional experience is shown in his articles and books. He has been published in “The Wall Street Journal”, “The New York Times”, “Wired”, “Forbes and other influential periodical publications.

In 2011, Kessler published a book entitled “Eat People”. According to the publisher of Forbes magazine, Rich Karlgaard, the book “should be read by every entrepreneur.” 

Darwin’s theory of natural section does not solely apply to the natural world, but also to business – those companies that quickly and precisely evaluate market opportunities, not being afraid of radical new ideas, processes, or products, are doing much better than others. For start-ups it is even more true: a new firm needs to give the consumer something completely new, memorable, original, - and, if you approach business intelligently, unimaginable wealth will rain down upon you. In order to learn how to do this, it is enough to follow his 12 simple rules.

What these rules are, Andy Kessler discussed on March 20^th.